1060 DLH

Commercial

Apr 15

Overview

The redevelopment of 1060 Donald Lee Hollowell Parkway in Atlanta's Bankhead neighborhood is poised to become a transformative urban project. This 15.5-acre mixed-use destination seamlessly integrates architecture, community, and connectivity.

Strategically located adjacent to the Atlanta BeltLine’s Westside Trail, Maddox Park, and the Bankhead MARTA station, the site is uniquely positioned to catalyze growth and reinvention for Atlanta’s Westside. The site’s linear configuration along Donald Lee Hollowell Parkway and its adjacency to the Westside BeltLine trail presents a compelling opportunity to craft an architectural narrative that bridges urban in-fill sites and natural green space. The master plan proposes a harmonious blend of adaptive reuse and contemporary design. At its heart, a 60,000-square-foot warehouse will be reimagined into a vibrant entertainment and retail hub — preserving the area’s industrial heritage while anchoring the development with a distinct sense of place and identity. The Business Journals

The architectural language of the new structures draws inspiration from the site’s past, featuring materials such as exposed brick, steel, and glass to create a modern yet contextually sensitive aesthetic. A landmark observation tower is envisioned to offer panoramic city views, symbolizing the revitalized spirit of the district and reinforcing the project's unique character.

In total, the development includes plans for up to 1,600 residential units and up to 700,000 square feet of commercial space encompassing office, retail, and entertainment programs. Urbanize Atlanta

The initial phase focuses on transforming the warehouse into a retail destination featuring local markets, culinary venues, and cultural spaces. Complementing this core activation will be public amenities including pickleball courts, bike paths, landscaped promenades, and generous green spaces — all designed to foster a dynamic, healthy, and engaging environment for residents and visitors alike.

A significant component of the project is its commitment to equitable growth. In line with the Beltline overlay’s inclusionary zoning, a portion of the housing will be reserved for households earning 80% or less of the area median income, ensuring a mix of affordability and access.

The site’s immediate proximity to key transportation nodes, including the Bankhead MARTA station and the nearly completed Segment 4 of the Westside Beltline Trail, positions it as a model for transit-oriented development. Pedestrian-first pathways and a lush, landscaped promenade will create a seamless connection between the Beltline and the retail-activated nexus of the project, promoting walkability and reducing reliance on cars.

The 1060 Donald Lee Hollowell Parkway redevelopment represents a forward-thinking vision for urban revitalization. Thoughtfully integrating residential, commercial, and recreational uses, the project seeks to redefine what it means to build community — creating a vibrant, inclusive, and resilient neighborhood that honors its past while embracing the promise of Atlanta’s future.